A Texas Holiday
Dick's Sporting Goods | 2024
Dick's Sporting Goods' Texas Holiday was a unique and multi-faceted 360 campaign with on-and off-screen elements, that celebrated 4 cities across the state and featured a homegrown athlete from each city – Dak Prescott for Dallas, Simone Biles for Houston, Chris Paul for San Antonio, and Quinn Ewers for Austin – with a little extra help from Matthew McConaughey! Each athlete transformed their local Dick's store into a bespoke winter wonderland, with immersive store-wide installations that remained in place until the end of the holiday season for local shoppers to enjoy. The campaign included a :60 and :30 broadcast spot that aired across the state, with longform versions of each athlete's store transformation.
Director: Peter Novosel | Executive Producers: Michael D. Ratner, Scott Ratner, Kfir Goldberg, Arlen Konopaki, Lana Womack
Dick's Sporting Goods' Texas Holiday was a unique and multi-faceted 360 campaign with on-and off-screen elements, that celebrated 4 cities across the state and featured a homegrown athlete from each city – Dak Prescott for Dallas, Simone Biles for Houston, Chris Paul for San Antonio, and Quinn Ewers for Austin – with a little extra help from Matthew McConaughey! Each athlete transformed their local Dick's store into a bespoke winter wonderland, with immersive store-wide installations that remained in place until the end of the holiday season for local shoppers to enjoy. The campaign included a :60 and :30 broadcast spot that aired across the state, with longform versions of each athlete's store transformation.
Director: Peter Novosel | Executive Producers: Michael D. Ratner, Scott Ratner, Kfir Goldberg, Arlen Konopaki, Lana Womack