Hailey Bieber x Rhode
YouTube | 2021 - Present
OBB has teamed up with Hailey Bieber's highly anticipated skincare line rhode, which launched in June 2021, to create premium content to support the company's launch. A short documentary – the making of rhode – was released in July 2022, which chronicled how Hailey and her tight-knit team built the company and formulated their products over the last couple of years – all leading up to the brand’s highly anticipated launch. The first drop went on to sell out in 48 hours, with some SKUs selling out in just minutes.
OBB has teamed up with Hailey Bieber's highly anticipated skincare line rhode, which launched in June 2021, to create premium content to support the company's launch. A short documentary – the making of rhode – was released in July 2022, which chronicled how Hailey and her tight-knit team built the company and formulated their products over the last couple of years – all leading up to the brand’s highly anticipated launch. The first drop went on to sell out in 48 hours, with some SKUs selling out in just minutes.