LG x NCAA Final Four

MARCH MADNESS | 2016

LG x NCAA Final Four

LG partnered with OBB Pictures to produce an on-site content activation for the 2015 NCAA Final Four in Houston. The cinematic journey through college basketball was used to highlight LG’s new OLED TVs and played throughout the brand’s various exhibitions during the Final Four.

Director: Roman Gackowski | Producer: Michael D. Ratner | Executive Producers: Scott Ratner, Eric D. Cohen | Co-Producers: Elias Tanner, Kfir Goldberg | Writers: Matthew Hirschhorn, Sean Spencer


LG partnered with OBB Pictures to produce an on-site content activation for the 2015 NCAA Final Four in Houston. The cinematic journey through college basketball was used to highlight LG’s new OLED TVs and played throughout the brand’s various exhibitions during the Final Four.

Director: Roman Gackowski | Producer: Michael D. Ratner | Executive Producers: Scott Ratner, Eric D. Cohen | Co-Producers: Elias Tanner, Kfir Goldberg | Writers: Matthew Hirschhorn, Sean Spencer