Speed Shopping
Dick's Sporting Goods | Commercial | 2025
"Speed Shopping" is continuation of OBB’s disruptive partnership with Dick’s Sporting Goods. The campaign features IShowSpeed, whose shopping trip to Dick's Sporting Goods for a pair of sneakers turns into an all-out competition against a roster of legendary athletes. Brady, Durant, Lee and Hunter appear out of thin air to challenge the global phenom to a series of tests – from a 1-on-1 contest with Durant and backflip challenge with Suni to a face-off with The GOAT – all while he’s trying to shop for some of the hottest footwear in the game.
Director: Ben Hansford | Executive Producers: Michael D. Ratner, Scott Ratner, Kfir Goldberg, Arlen Konopaki, Simone Spira, Glenn Stickley
"Speed Shopping" is continuation of OBB’s disruptive partnership with Dick’s Sporting Goods. The campaign features IShowSpeed, whose shopping trip to Dick's Sporting Goods for a pair of sneakers turns into an all-out competition against a roster of legendary athletes. Brady, Durant, Lee and Hunter appear out of thin air to challenge the global phenom to a series of tests – from a 1-on-1 contest with Durant and backflip challenge with Suni to a face-off with The GOAT – all while he’s trying to shop for some of the hottest footwear in the game.
Director: Ben Hansford | Executive Producers: Michael D. Ratner, Scott Ratner, Kfir Goldberg, Arlen Konopaki, Simone Spira, Glenn Stickley