VICE x Michelin 16 Project

Vice Sports | Commercial | 2017

VICE x Michelin 16 Project

Coutney Lee

Executive Producers: Michael D. Ratner, Scott Ratner, Eric D. Cohen, Kfir Goldberg | Co-Executive Producers: Matt Hirschhorn, Sean Spencer, Elias Tanner, Miranda Sherman | Producer: Lanna Wang | Director: Jefferson Stein

Coutney Lee

Executive Producers: Michael D. Ratner, Scott Ratner, Eric D. Cohen, Kfir Goldberg | Co-Executive Producers: Matt Hirschhorn, Sean Spencer, Elias Tanner, Miranda Sherman | Producer: Lanna Wang | Director: Jefferson Stein

Candace Parker

Executive Producers: Michael D. Ratner, Scott Ratner, Eric D. Cohen, Kfir Goldberg | Co-Executive Producers: Matt Hirschhorn, Sean Spencer, Elias Tanner, Miranda Sherman | Producer: Lanna Wang | Director: Jefferson Stein

VICE x Michelin 16 Project

Vice partnered with Michelin to give an intimate snapshot of young athletes as they prepare for the next stage of their athletic career, whether it’s playing Division 1 collegiate sports or representing their countries on the international stage. OBB produced two commercials featuring basketball superstars Candace Parker and Courtney Lee to run as part of the overall campaign.