OBB’s contributions to local and national initiatives to make our world a better place inform our commitment to participatory democracy. We know that when we make our voices heard and we all lend a hand, positive change and progress is possible. That’s why we, alongside SB Projects, amplified the importance of voting by bringing you two PSAs, one featuring Justin Bieber and another featuring Demi Lovato, in the days before the 2020 election.
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This spot featuring Justin Bieber for The Early Vote reiterates the idea of election season as opposed to election day and encourages voters to go to the polls early to stay safe from COVID-19 and ensure that their vote is processed on time and securely. This message was shared with Justin’s 150 million followers on Instagram.
This spot featuring Demi Lovato speaks to her outspoken advocacy in the arena of voting rights and participatory democracy. We created this PSA in support of Vote With Us, a virtual rally to educate, motivate, and mobilize young voters across the country by spotlighting youth activists and providing valuable resources from a coalition of partners. Demi shared this message with 90 million followers on Instagram. 250,000 viewers tuned in to the rally hosted on Vote Early Day, October 24, to get the tools they needed to vote with confidence and in community in 2020.
Election Day is November 3. Go Vote!