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OBB x Alexandria House

OBB x Alexandria House

OBB was introduced to Alexandria House at the end of 2019 and was inspired by their mission of radical compassion and the community of women and families who call Alexandria House home. OBB worked with Justin Bieber, Scooter Braun, Allison Kaye, Shauna Nep, and Universal Music to develop and produce Justin Bieber’s official music video INTENTIONS featuring Quavo with an impact component benefitting the women featured in the video as well as the Alexandria House organization. The team established an Intentions Fund at Alexandria House with a $200,000 gift and encouraged fans of the video to contribute to the organization as well. 


With help from the Intentions Fund, women at the Alexandria House – including those featured – have been able to continue pursuing their college degrees, secure housing, secure much-needed transportation, and maintain a sense of normalcy and security even through the most challenging months of 2020. As a result of the video, Alexandria House has seen an 800% increase in web traffic, more than 200 donations from around the world, and significantly more reach and exposure due to the 218MM views on the video as of August 2020. INTENTIONS, directed by Michael D. Ratner, is nominated for “Best Pop” Video at the 2020 VMAS. 


For Women’s History Month 2020, OBB partnered with Girl Gang to create a capsule collection to further support the mission of Alexandria House. We are proud to celebrate the women and families of Alexandria House through our work and charitable initiatives.


To join us in celebrating Alexandria House, please visit: https://www.alexandriahouse.org/intentions_fund 


About Alexandria House


Alexandria House is a transitional home that provides safe and supportive housing for women and children who have experienced domestic violence, trauma, and homelessness. In its 24 years of service, Alexandria House has helped over 200 families become stable and secure permanent housing. After Alexandria House, the families served continue to be involved in economic and social services provided by in-house counselors and community mentors. Beyond its residents, Alexandria House provides services to thousands of people in their neighborhood and advocates for radical compassion, equity, and community.

OBB x Alexandria House
OBB x Alexandria House
OBB x Alexandria House
OBB x Alexandria House

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