Social Media Marketing Manager

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OVERVIEW: 

OBB is a multimedia production company specializing in TV, digital, film, podcasts, branded content and social good. We are looking for a Social Media and Marketing Manager who is a self-starter, media obsessed individual that will support our Senior Art Director and Motion Graphics Designer by providing strategic insights and recommendations related to the day-to-day management of OBB’s social platforms, new content releases and continued growth of OBB’s online presence.

 

We are looking for a forward-thinking individual who is hyper-focused on social media trends and the consumer lens. The ideal candidate is an active listener with strong interpersonal communication skills as well as a natural collaborator who can ask and provide feedback to internal and external stakeholders. This person has a firm grasp on all things social, understands how to create content from a perspective which aligns with OBB’s overarching business strategy. The right candidate is also passionate about developing best practices by pulling from knowledge and lessons learned and actively considering different perspectives in order to contribute to and support the achievement of reaching the highest business standards.

 

RESPONSIBILITIES: 

• Manage all day-to-day social operations and facilitate the development, production and publishing of inspiring and trend setting social content that aligns with overarching social strategy while building, maintaining and growing social communities to raise brand awareness across all social platforms.

• Work with leadership to create and drive our overall social media marketing strategy with a focus on driving awareness and buzz, supporting 360 marketing plans and fostering community.

• Develop an engaging and brand-aligned multi-platform monthly social calendar which incorporates content that complements marketing calendar(s) and promotions. Determine appropriate timeline(s) for posting, engaging, and optimizing content specific to each platform (IG, TikTok, Twitter, YouTube, etc.).. 

• Edit OBB content cut downs or larger clips and post on socials (proactively and by request).

• Develop and analyze measurement tools, establish KPIs and benchmarks for measuring impact of social media efforts in order to determine creative effectiveness. Own analytics reporting, identify key learnings and communicate effectiveness to leadership team and stakeholders.

• Monitor fans, partner and follower communication, and maintain excellent communication standards by replying to social, website, and email messages in a timely, brand-positive and professional manner.

• Collaborate with internal cross-functional teams and external partners to support campaigns and initiatives while ensuring consistency in voice and effectiveness. Manage weekly/monthly campaign performance reporting.

• Moderate the collection, curation, and integration of user-generated content on social media and the e-commerce website.

 

SKILLS & EXPERIENCE:

• Ideal candidate for OBB would be a proactive self-starter who is constantly looking to push the envelope and expand reach to new audiences.

• 5+ years digital marketing experience; Minimum of 3 years focused on social media.

• Adobe Creative Suite (ID, PS, PR); Strong emphasis on Photoshop and retouching.

• Strong writing skills and proven ability to write strong copy.

• Able to cross-functional collaborator who excels in a fast-paced, high-volume, deadline driven environment.

• Deep understanding of the social media landscape with high level of mastery in and passion for all social media channels (IG, TikTok, YouTube, etc.) with proven success leading the creation, implementation and management of digital and social media campaigns including managing all aspects of paid social campaigns..

• Able to demonstrate how social campaigns deliver impact to broader business and marketing objectives.

• Keen eye for aesthetics, branding and photography with proven ability to manage several projects simultaneously and remain calm under pressure.

• Prior industry experience, a plus; growth mindset and natural self-starter with ability to work collaboratively within a smaller team.

• Track-record for clever social ideas with desire to identify opportunities for strategic brand involvement.

 

This is an exempt on-site role expected to be in the office Monday through Friday. The hiring range for this position in Los Angeles, CA is $80,000 to $90,000 per year. The base pay actually offered will take into account internal equity and may vary depending on the final candidate’s geographic region, job-related knowledge, skills, and experience among other factors. This position is eligible for a full range of medical, dental, vision, and 401(k) benefits. Additional financial, and/or other benefits, dependent on the level and position offered, may apply.

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To apply, please send resume and cover letter to recruiting@obbmedia.com. Please no recruiters.