OBB Bolded produced the Fall/Winter 2026 campaign in collaboration with Adanola and Hailey Bieber for the co-designed collection. The campaign was shot in Los Angeles against an iconic evening skyline drawn from the same visual language that informed the collection: Hailey’s dance rehearsals and the iconic DIY, off-stage uniform of ballet dancers. Hailey Bieber was photographed and filmed by London-based photographer and director, Angelo Pennetta, and styled by Dani Michelle. The campaign reflects the interplay between movement, intimacy and considered dressing, while capturing the elevated sensibility at the heart of the partnership.