To kick off the Hot Wheels Challenge Accepted campaign, Mattel and OBB Bolded brought the campaign to life with a private launch event on August 27, attended by the Class of Legends. The celebration continued with a free, three-day public pop-up in Venice, CA, featuring life-size Hot Wheels cars, exclusive giveaways, interactive experiences, and the debut of the Hot Wheels Zine — the brand’s first-ever print zine.