OBB

HOT WHEELS CHALLENGE ACCEPTED LAUNCH EVENT

EVENT | HOT WHEELS | 2026

Hot Wheels’ new “Challenge Accepted” campaign champions the challenger spirit that drives people to take risks and chase their passions. The campaign is headlined by global music superstar Maluma, Supercar Blondie — the world’s largest automotive content creator and entrepreneur — and soccer champion Robert Lewandowski, together forming the first-ever Hot Wheels Class of Legends.

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