After NBA rookie Jared McCain posted about his love of Starbucks hot chocolate, OBB partnered with Jared to produce a video where Jared put on an apron and surprised Philly locals by making and paying for their Starbucks orders. OBB documented Jared’s stint as a barista, producing viral YouTube and social content that resulted in Jared’s most liked Instagram post of all time, in addition to creating user-generated content with anyone who interacted with Jared.