THE OFFICIAL MOISTURIZER OF ARRAKIS
CAMPAIGN | CERAVE | 2026
On Arrakis, the driest planet in the universe, moisture is more than a necessity. It is the most precious resource, shaping survival, culture, and power. Through the eyes of a sandworm wrangler and crafted in-world spots, this campaign brings CeraVe's promise of up to 120 hours of hydration into the world of Dune, where every drop matters. In an unexpected partnership, Warner Bros., Legendary, and CeraVe joined forces to introduce The Official Moisturizer of Arrakis.



