Energy just got an update. People are always asking Kim Kardashian about all of the work she’s gotten done…and this is her secret. Caffeine just wasn’t working. And working is her whole thing.

Kim Kardashian has re-founded UPDATE, the newest innovation in energy, powered by paraxanthine and completely caffeine free. Bolded, OBB's branded content studio, developed and produced the hero launch campaign consisting of a digital spot, stills, OOH, and a pop up that debuted with a private event followed by opening up to the public so they could experience the brand immersively.