Vice President, Brand Partnerships
Annie Wasserman is the Vice President of Brand Partnerships at OBB. She works with the world’s top agencies and advertisers to develop strategic and creative ways to connect brands to A-list talent, delivering best-in-class entertainment marketing, content, and events.
Before joining OBB Media, Annie was the director of new business development for Brandshop, Group Nine Media’s internal agency known for popular social platforms like NowThis News, Popsugar, The Dodo, and Thrillist. She started her career working as an assistant to The Gadget Guru, a Today Show correspondent covering new products for the show. Understanding brands and managing those relationships has always been a part of her DNA. She spent a decade at NBC working in the newsroom at their owned and operated stations. First, she worked as a Promo Producer in Miami and was later promoted to Manager of Advertising and Promotions in Chicago.
After many years working for NBC, her love for design took her in a new direction. She worked for nationally known interior designer Nate Berkus during his time on The Oprah Winfrey Show. She managed special projects for his design firm like the Obama fundraiser for his presidential campaign and served as the creative producer for his XM Radio show, The Nate Berkus Show on Oprah and Friends. Working on the Obama campaign was a highlight during her stint at Nate Berkus. Before she moved to L.A., she started a luxury brand consulting firm called Triple Crown Creative working with interior designers wanting to extend their reach to TV and social audiences. Tired of the cold weather, she moved to L.A. and worked for the comedy collective, JASH which was later acquired by Group Nine Media.
Annie earned her BS in Human Development from Vanderbilt. When she’s not working, design is on her mind. You can find her antiquing or shopping at an estate sale with her sister or BFF. She’s a yogi and a foodie who likes to visit the farmer’s market, loves the sunshine, her daughter, Madison, and living in L.A.