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Kfir Goldberg

Vice President, Unscripted Development & Production

Kfir Goldberg is the Vice President of Unscripted Development & Production at OBB where he leads unscripted, sports, alternative and branded content initiatives for OBB alongside his role as a producer with the company. 

In this capacity, Kfir heads development and production of documentary, docu-series, and unscripted formats, having recently earned a Grammy nomination for Justin Bieber: Our World which he produced for Amazon Prime. Kfir has recently executive produced The Game Plan with Shaquille O’Neal for TNT, the SXSW opening night headliner Demi Lovato: Dancing with the Devil, and the record-breaking Justin Bieber: Seasons for YouTube Originals. He is currently overseeing OBB’s premier sports show Cold as Balls starring Kevin Hart, which just aired its eighth season. In 2020, Kfir was recognized on Variety’s Hollywood’s New Leaders list.


Kfir joined OBB from Relativity Sports, where he was brought on to develop and produce original content for their roster of over 400 top athletes across the NFL, NBA and MLB. Kfir graduated from University of Texas with three degrees – a BBA in Business Honors and Marketing, and a BS in Sport Management. At UT, Kfir worked for the Longhorns in the Sports Information department assisting in media relations, press releases, and statistics reporting.

Born and raised in Houston, Kfir can be found constantly using the word “y’all” and bringing his southern charm to the OBB Media team as well as an unwavering optimism for Longhorn football’s next season.

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