Michael D. Ratner

Michael D. Ratner is the Founder & CEO of OBB Media, the next-gen entertainment studio driving pop culture through innovative storytelling across film, television, digital, branded content, live experiences, ventures, and more. Ratner is also the Co-Founder of rhode skin and has guided the company since its formation alongside Hailey Bieber. In his dual role as Co-Executive Chairman, Ratner has run the Board of Directors from inception through its acquisition, most recently spearheading the $1 billion exit to e.l.f. Beauty. In January 2026, Ratner added CEO of Fanatics Studios to his title; overseeing a transformative new joint venture between OBB and Fanatics, poised to be the premier global studio for sports entertainment.

Since founding OBB in 2016, Ratner has led the company through explosive growth, building a bicoastal, vertically integrated content studio known for both its award-winning entertainment and its unique ability to launch and grow brands through storytelling. Ratner’s directing and producing work has received a Grammy nomination for Justin Bieber: Our World; amassed more than 2 billion views with Kevin Hart’s Cold as Balls; gone #1 globally and driven legislative reform with Demi Lovato’s Child Star documentary (Hulu); and won Peabody and Emmy awards with Mountain Queen (Netflix). Ratner is also behind the critically acclaimed and chart-topping Sabrina Carpenter’s A Nonsense Christmas special (Netflix), Spotify’s Billions Club series starring the biggest artists in the world, and Kids Are Growing Up: A Story about a Kid Named LAROI (Amazon), and more. He is also co-directing and executive producing the upcoming Kevin Durant Doc Series (Netflix).

Ratner has established himself as a creative and strategic force at the intersection of content and commerce, with a variety of formats and a multi-platform approach. Highlighted work includes a groundbreaking partnership with IShowSpeed and DICK’S that spans a primetime commercial, premium docu-series, and live event; the three-day sports festival, Fanatics Fest NYC; the creation of Hailey Bieber’s YouTube channel, which served as a natural launchpad for rhode, the most disruptive powerhouse in beauty and “Kimsmas Live,” a shoppable holiday livestream event hosted by Kim Kardashian for Skims that debuted exclusively on Kim’s TikTok channel.

Fanatics Studios will independently create, finance, produce and distribute best in-class content at the intersection of sports and culture with a slate of feature films, unscripted originals, live event specials, digital series and more. Fanatics Studios is the exclusive home for all OBB and Fanatics sports related content going forward.

Ratner’s entrepreneurial approach has landed him on Goldman Sachs’ Top 100 Most Exceptional Entrepreneurs (2023 & 2024), The Hollywood Reporter’s Next Gen: 35 Rising Hollywood Executives Under 35 (2024), Variety’s New Leader Creatives (2018), and Forbes 30 Under 30 (2019). He is a graduate of the University of Pennsylvania and NYU Tisch (MFA).