Michael D. Ratner

Founder, President & CEO

Michael D. Ratner is CEO & Founder of OBB Media, the leading next-gen entertainment studio driving pop culture through innovative storytelling across film, television, digital, branded content, live experiences, and more. Ratner’s directing and producing work has received a Grammy nomination for Justin Bieber: Our World; amassed more than 2 billion views with Kevin Hart’s Cold as Balls; launched Spotify’s Billions Club series starring acts like The Weeknd, Ariana Grande and Miley Cyrus; won a Peabody award with Mountain Queen (Netflix). Additionally, Ratner produced the critically acclaimed and chart-topping Sabrina Carpenter’s A Nonsense Christmas special (Netflix), Kids are Growing Up: A Story about a Kid Named LAROI (Amazon), and Demi Lovato’s Child Star documentary (Hulu) and more.

Since founding OBB in 2016, Ratner has led the company through explosive growth and into a vertically integrated bicoastal content studio, including the Los Angeles HQ, state-of-the-art production, post, and event facility, OBB Studios in Hollywood, and newly opened New York offices, which focus on OBB’s branded content studio, Bolded. The company's innovative branded business is a one stop shop setting new industry standards with premium partners including Fanatics, Starbucks, Dick’s Sporting Goods, Spotify and more.

Ratner is also the Co-Chair & Founding Partner of Hailey Bieber’s rhode skin, the most disruptive powerhouse in beauty. Ratner’s approach to the intersection of content and commerce has landed him on lists like Goldman Sachs’ Top 100 Most Exceptional Entrepreneurs (2023 & 2024), The Hollywood Reporter’s Next Gen: 35 Rising Hollywood Executives Under 35 (2024), Variety’s New Leader Creatives (2018), and Forbes 30 Under 30 (2019). He is a graduate of the University of Pennsylvania and NYU Tisch (MFA).

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