Sherif Bakare

Sherif is the Senior Coordinator of Creative Development and Social Strategy at OBB, where he manages the company's owned-and-operated social channels, develops and produces creative social content, and collaborates on digital strategies to amplify OBB's projects and brand presence.

Born and raised in New Jersey, Sherif earned a Bachelor of Science in Film and Television from Boston University. He began his career in talent management, advocating for creatives, before transitioning to Creative Content at Netflix, contributing to projects like Big Mouth, Inside Job, and Kid Cudi’s Entergalactic. He later joined Genies, developing avatar strategies for WMG, UMG, and major sports organizations. Sherif co-founded Channel Sounds, a music discovery platform, and launched the podcast Don’t Change The Channel, highlighting industry creatives. After freelancing in marketing and strategy, he worked with the Imagine Entertainment Brands team before moving to OBB.

Fun Fact: Sherif still watches General Hospital, the soap opera he grew up watching with his mom.