OBB produced the Champions for Champion campaign celebrating icons across sports, music and culture. Captured in part at OBB Studios in Hollywood by Paul Hempstead, the multi-part print and video campaign featured The Kid LAROI, Romeo Beckham, Rayna Valandingham, Jeff Allen, Gus Kenworthy, Aly Raisman, Lia Kim and Juan Palau. The campaign rolled out across Champion, Target and talent O&O channels.