Speed Shopping is a continuation of OBB’s disruptive partnership with Dick’s Sporting Goods. The campaign features viral streamer IShowSpeed, whose shopping trip to Dick's Sporting Goods for a pair of sneakers turns into an all-out competition against a roster of legendary athletes. Throughout the 60-second spot, Tom Brady, Kevin Durant, Suni Lee and Travis Hunter appear out of thin air as Speed is shopping for some of the hottest footwear in the game.

The commercial debuted during March Madness and was the highest performing social video to date on Dick’s Sporting Goods owned and operated channels with assets across Instagram, TikTok and Twitter seeing a combined reach of more than 70M and counting.