J.J. 's House of Sport is a comedic documentary-style spot, featuring former NFL-star J.J. Watt where he sneaks himself into a Dick's Sporting Goods store after hours and makes a video showing the store’s various amenities in hopes that his wife will want to move in. At the time of release, the spot was one of Dick’s Sporting Goods’ best performing digital campaigns. The 5-minute piece has more than 13 million views on YouTube, making it the company’s highest viewed digital content over 1 minute during its release. Additionally, “JJ’s House of Sport” has 87K likes on YouTube, compared to the company’s other content which normally clocks approximately 2K likes.