In late 2024, the Miley Cyrus Foundation was launched as an extension of Miley Cyrus’ social impact work over the past decade through the Happy Hippie Foundation and beyond. This past fall, the Miley Cyrus Foundation embarked on their first initiative in partnership with the Downtown Women’s Center, the only organization in Los Angeles focused exclusively on supporting women and gender-diverse individuals experiencing homelessness. OBB partnered with the Miley Cyrus Foundation to capture DWC redesigning the Day Center on Skid Row.

In partnership with the Miley Cyrus Foundation, OBB Cares produced a compelling social video showcasing Miley’s dedication to advancing DWC’s mission and the transformational impact of creating spaces that promote dignity, safety, and community for those most in need. The video reached 215 million viewers across social media platforms, amplifying awareness of DWC’s vital work and launching their holiday giving campaign.