Ahead of the 2022 midterm elections, OBB partnered with i am a voter - a nonpartisan organization with a mission to change the conversation around voting - and Hailey Bieber to create a PSA that empowers young and marginalized voters to participate in democracy and make their voices heard. The campaign was shared in every AMC theatre nationwide, inspiring millions and online, Hailey’s personal social posts extended the message’s reach to over 11.5 million additional viewers. This impactful effort was later spotlighted in a study by Harvard University’s Ash Center for Democratic Governance and Innovation, underscoring the influential role of celebrities in driving civic engagement.