On June 17, Claire’s launched “Hold Her Hand,” a social-first campaign celebrating the bond between fathers and daughters during the ear-piercing milestone. Created by BOLDED, the campaign features NFL stars Aaron Donald, Patrick Peterson, and Arik Armstead alongside their daughters, highlighting the growing “girl dad” movement and modern fatherhood. To bring the idea to life, Claire’s is offering dads a free piercing on Father’s Day when they accompany their daughters for an ear piercing.