OBB Media and IShowSpeed, one of the world’s biggest streamers and content creators, announced the launch of “Speed Goes Pro,” the first ever on-going premium series on IShowSpeed’s massively popular YouTube channel. In the six-episode first season of “Speed Goes Pro,” produced in partnership with DICK’S Sporting Goods, the YouTube 2024 Streamer of the Year with more than 50 million subscribers will be taking on the biggest names in sports, competing in challenges designed by each episode’s superstar athlete guest. The series also marks the beginning of a multi-year brand ambassador relationship between DICK’s Sporting Goods and IShowSpeed, which will reach across content, live events, and more. The series is set to debut later this year on Speed’s YouTube channel.

During March Madness, OBB Media, IShowSpeed, and DICK’S launched the “Speed Shopping” campaign, which featured IShowSpeed in competition with a roster of legendary athletes including Tom Brady, Kevin Durant, Suni Lee, and Travis Hunter in the footwear section of a DICK’S store. The campaign has been one of DICK’S best performing campaigns ever, with assets across Instagram, TikTok and Twitter seeing a combined reach of more than 70M.