The inaugural Fanatics Fest — the first ever immersive sports fan festival — exploded onto the scene as one of the marquee pop culture events of 2024. This year, OBB & Bolded joined the Fanatics team as the event's co-producers and official content partner, to help grow Fanatics Fest exponentially in 2025 and beyond.

The multi-day event, which took place June 20-22 at The Javits center, transformed New York City into the epicenter of fandom, collecting, and culture, bringing together the preeminent athletes, leagues, teams, and brands under one roof for an experience like no other. Throughout the festival OBB produced, captured, and showcased an array of incredible moments, including Kevin Durant being traded to the Rockets while live on stage during a panel; Tom Brady making a dream come true for a Make-A-Wish recipient; Joey Chestnut taking on Druski, Livvy Dunne, DJ Khaled and Michael Rubin in a Raising Cane's chicken finger eating contest; a surprise Travis Scott concert to launch the new Oakley Meta Glasses; Rhea Ripley and Paul “Triple H” Levesque surprising fans during their patented walkouts; The Rizzler getting mobbed by fans; and the Fanatics Games, where for the first time ever, a select group of fans stepped off the sidelines and into the spotlight, competing in an epic, 8-event skills showdown for more than $2M in prizes. OBB also integrated our brand partners into marquee fan experiences across Fanatics Fest ranging from the Starbucks Green Rooms, to the Raising Cane's tailgate zone, to a DICK'S mega-activation that hosted a collector's clubhouse, a zone where kids could play with sports the weekend's biggest athletes, and the final stop at the Fanatics Games — the closest to the pin golf competition.