rhode founder and creative director Hailey Rhode Bieber tapped OBB to build and launch her YouTube ecosystem as a means of helping her own content and establishing herself as an authoritative voice in skincare. Hailey’s channel includes behind the scenes content of various rhode launches to videos introducing new products.

Since launching in June 2022, rhode has quickly become one of the most important brands in skincare, racking up 14 industry awards, and accumulating well over 1 million waitlist sign ups.

OBB founder & CEO Michael D. Ratner collaborated with Hailey on all aspects of the business from day one. He is the founding partner of rhode and sits on the company’s board.