OBB partnered with Hailey Bieber to capture all of the key milestones surrounding her beauty brand, rhode. The making of rhode chronicled how Hailey and her tight-knit team built the company and formulated their products over the last couple of years prior - leading up to the brand’s highly anticipated launch in 2022. The first drop went on to sell out in 48 hours, with some SKUs selling out in just minutes. The follow-up short documentary, the making of rhode: year one, gives a behind-the-scenes look at everything going on at rhode — including the first skincare product released after the brand’s initial launch (the award-winning glazing milk), navigating the challenges of trying to keep products in stock amid growing demand, growing the rhode team, and expanding rhode’s reach to the Canada and the UK.