Hailey Rhode Bieber’s “Who’s in my Bathroom?” features special guests in Hailey’s bathroom where they have conversations that are both fun and profound over food and games. Guests have included Kim Kardashian, Chelsea Handler, Kylie Jenner, Keke Palmer, Kendall Jenner, Lori Harvey, Lil Dickey, The Kid Laroi, and more. Within the first 6 weeks after launching, “Who’s in my Bathroom?” had nearly 11 million views.

The series has had a variety of brand partners, including GoPuff, Pottery Barn, Levi’s, Cosmic Bliss, Halfday Tea, LiquidIV, and Justin Vineyard & Winery. The channel has helped launch and promote Bieber’s skincare brand, rhode, which has quickly become an industry powerhouse.