In anticipation of The Kid LAROI’s documentary “Kids are Growing Up” releasing on Prime, OBB produced a surprise pop-up concert at the famed El Rey theatre in Los Angeles. The concert sold out in two minutes, bringing the theatre to max capacity, with 1000+ fans in line for potential waitlist tickets. At the concert, LAROI performed new and unreleased music for the first time, spoke about his upcoming doc, and teased an upcoming US tour. A limited edition The Kid LAROI x OBB merch line was available for purchase for fans, with Poppi serving as a brand sponsor for the event.