For the release of Justin Bieber: Our World, OBB partnered with Amazon to produce a premiere event in New York City at the Edge in Hudson Yards. Following the premiere event was a reception and special performance in which Bieber performed some of his hits over 1,000 feet in the sky overlooking the city. Justin Bieber: Our World takes viewers backstage and into the private world of the global superstar as he prepares for his NYE 2020 concert put on in the midst of the pandemic. The film was nominated for “Best Music Film” at the 2023 GRAMMY awards.