For the release of OBB’s original series, Demi Lovato: Dancing With the Devil, OBB produced a drive-in premiere compliant with Covid-19 restrictions. The premiere was an intimate and nostalgic rooftop drive-in at the Beverly Hilton with a Q&A and exclusive performance from Demi. OBB partnered with Taco Bell as an official sponsor and event partner. The experience punctuated the story of a challenging chapter for Demi, with a unifying event that touched people at a critical time.