NBA Superstar Kevin Durant and leading skincare brand CeraVe have announced Durant as “The New Face of Legs” for their latest campaign. OBB’s branded entertainment studio, Bolded, partnered with Durant and CeraVe to build a bespoke campaign around the pro-athlete, tapping into the long-running internet joke that Durant’s legs can be…a little dry. The campaign opened with a series of viral teases designed to fuel fan debate and internet speculation, ultimately culminating in a viral video of Durant’s comically long but very moisturized legs as a bottle of CeraVe spun on his finger.