Reebok, the iconic sports culture brand, and GRAMMY-winning global recording artist KAROL G kick off a multi-year partnership as the brand reintroduces Reebok Classics for a new era. KAROL G joins Reebok as a global brand ambassador that positions her at the center of the brand’s storytelling, content, and upcoming global activations, most notably as the campaign star of Reebok’s ‘Born Classic. Worn for Life.’ campaign.