OBB

WHERE IT ALL KICKS OFF

COMMERCIAL | DICK’S SPORTING GOODS | 2026
DIRECTOR: DAPS
EXECUTIVE PRODUCERS: MICHAEL D. RATNER, SCOTT RATNER, JAMES ROWE, KFIR GOLDBERG

DICK’S and adidas become the gateway to the soccer universe, where a jersey gets you face to face with greatness, a pair of cleats drops you into a pickup game, and a ball into the unknown.

Featuring Lionel Messi, Lamine Yamal, Trinity Rodman, Cobi Jones, Patrick and Brittany Mahomes, Juanpa Zurita and New York Nico, the film celebrates every side of soccer - the legends, the future, the fans, the culture, the joy, and the pride.

This is Where It All Kicks Off.

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