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Sports Illustrated | 10th Season of 'Cold as Balls' Features Several Sports Stars, Live Audiences

First episode, with guest Kirk Cousins, debuts Tuesday.

The 10th season of Cold as Balls, starring Kevin Hart, will premiere later today with an episode featuring new Atlanta Falcons quarterback Kirk Cousins, the first of several guests from the sports world. The sports talk show is directed and executive produced by Michael D. Ratner and presented by Old Spice. The live production of Cold As Balls was produced by OBB Media’s newest division OBB LiVE, in collaboration with the company’s film & TV division, OBB Pictures, and Hartbeat, who have served together as the show’s long-standing producers through 10 seasons.

Texans quarterback CJ Stroud, Dallas Cowboys linebacker Micah Parsons, Minnesota Vikings wide receiver Justin Jefferson, soon-to-be NFL quarterback Jayden Daniels, and FOX Sports broadcaster Greg Olsen will also appear Season 10. For the first time in the show's history, some episodes were filmed in front of a live audience.

“I can’t believe we are already at Season 10 of Cold as Balls, time flies when you’re in the ice tubs,” said Kevin Hart of the upcoming episodes. “Filming in front of a live audience this season presented us with a thrilling new opportunity to bring a group of world class athletes directly to the fans, and I am so excited for the rest of the world to see what we came up with.”

“As we approached the 10th season, we knew we wanted to give audiences an opportunity to engage with the show in a new way. Filming these episodes in front of a live audience in Las Vegas during the biggest weekend in football was the perfect way to take Cold as Balls to the next level,” added Michael D. Ratner. “We’re excited to share these episodes featuring some of the biggest stars in football with our audience as we continue growing our longstanding partnership with Kevin and Hartbeat.”

OBB Media Founder & CEO Michael D. Ratner and Sean Thomas Spencer created the series with Ratner serving as director and executive producer alongside Hart, Jeff Clanagan, Dave Becky, Tina Maher, OBB Pictures' Scott Ratner and Kfir Goldberg. Ratner and Goldberg serve as co-showrunners.

New episodes will air every Tuesday on the Laugh Out Loud YouTube channel in addition to Hart’s Instagram channel. Since premiering in 2018, Cold as Balls has garnered over 1.4 billion views and become one of the Internet's most-consumed series. Previous guests include Russell Wilson, Carli Lloyd, DK Metcalf, and Jayson Tatum.

Recent OBB LiVE projects include the 2023 iHeart Jingle Ball Special which premiered live at #1A Very Demi Holiday Special with Demi Lovato, which hit #1 on The Roku Channel, a pop-up concert The Kid Laroi Live from the El Rey in Los Angeles to celebrate the release of Kids Are Growing Up on Amazon Prime Video, as well as the Grammy-Nominated film Justin Bieber: Our World, also for Amazon Prime Video.


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