Fanatics has announced plans for the return of Fanatics Fest NYC - the immersive, interactive festival which captivated fans and collectors of all ages for the first time this past summer – which will take place from July 16-19 at the Javits Center in New York City. OBB will serve as the official content partner for Fanatics Fest, capturing and showcasing all the incredible moments throughout this one-of-a-kind fan festival, in addition to helping support the builds for multiple brand partners. The multi-day event transforms New York City into the epicenter of fandom, collecting, and culture, and in 2026 will bring together even more of the preeminent athletes, leagues, teams and brands under one roof for an experience like no other.