Following the annual iHeartRadio Jingle Ball at Madison Square Garden in 2023 and 2024, OBB threw an after party for performing artists, presenting talent, and friends of the company.

In 2023, OBB partnered with Shinji’s and Diageo. The event served as an extension of OBB’s work on the two-hour iHeartRadio Jingle Ball special for ABC and Hulu, which featured performances by the year's biggest artists, including Olivia Rodrigo, SZA, Sabrina Carpenter, Cher, OneRepublic, and more.

In 2024, OBB partnered with The Twenty Two, Diageo, and OLIPOP. The two-hour special featured performances by the year's biggest artists, including Tate McRae, Gracie Abrams, Shaboozey, Katy Perry, The Kid LAROI, Benson Boone, Teddy Swims, Madison Beer, Meghan Trainor and Jimmy Fallon, and more.