For the release of Speed Goes Pro - the first premium digital series from Gen Z cultural phenomenon IShowSpeed - OBB produced a red-carpet world premiere event at the historic LA Memorial Coliseum. Sponsored by DICK’S Sporting Goods, the event featured a premium screening on the field at the 50-yard line, a step & repeat under the iconic olympic torch, the USC cheer team, and an afterparty on the Coliseum’s rooftop 1923 Club with activations pulled directly from the show. The event was featured in and concluded Speed’s historic 35-day “Speed Does America” livestream, flowing directly into the live premiere of the show on Speed’s channel.