OBB partnered with Starbucks to produce several seasonal campaigns between Summer and Fall 2024.

As a play on Summer 2024’s “Little Treat Culture” trend, OBB engaged popular TikTok animator GinniJoie to create a social-first animation highlighting Starbucks summer menu items. This digital short used high end, vibrant, eye-catching animation to celebrate summer with Starbucks - because we all deserve a little treat.

To celebrate Starbucks’ new summer SKUs, OBB produced a mockumentary style digital asset where kids set up a competing lemonade stand outside of their local Starbucks (and the recipe looks strangely similar to a Starbucks Refresher).

And finally, to celebrate the arrival of Starbucks’ iconic Pumpkin Spice Latte, OBB created a pop-up activation where a pumpkin patch appeared in the middle of Venice Beach, letting customers know summer was over and it was time for their favorite season at Starbucks - fall. Content around the pop-up captured passersby’s surprise, delight and reactions.