As part of a larger content partnership with Gopuff, OBB built a bespoke experiential activation for the brand at the OBB studio launch party in January 2023. Leaning into the nostalgic feel of a local bodega, attendees were able to get slushees in custom-branded cups and shop for throwback inspired snacks and candy. The event was attended by OBB talent partners, went on to earn over 10M impressions and was covered in press the following week.