Ahead of World Mental Health Day, OBB partnered with The Kid LAROI, mental health organization Project Healthy Minds, and AMC Theatres on a PSA that brought a culturally resonant message about mental health to the mainstream. The spot ran in all AMC theaters nationwide, helping break stigma and connect millions of moviegoers with vital Project Healthy Minds resources. The spot was subsequently distributed across all Warner Bros Discovery platforms in the lead up to World Mental Health Day.